Start serving up your summer content
We're looking forward to another mini-heatwave and today marks the official start of British Summer Time.
And, whether it’s going to be enjoyed inside or out, your food and drink menu needs to appeal to customers with summer vibes on their mind.
Now that eating ‘al fresco’ is a choice - as opposed to a necessity - and we’re back to a more convivial style of socialising, it doesn’t matter if you have a huge outdoor terrace, or a few continental-style covers on the pavement; now’s the time to shout about it.
We recently did a seasonal shoot with the brilliant team at The Lamb in Berkhamsted, one of the area’s oldest pubs which has been completely renovated to offer fine dining and contemporary drinks.
Identifying a lack of summer specific content – particularly reflecting the significant shift from a la carte to more sociable, friendly sharing plates – we captured their outdoor courtyard, menu highlights and playful drinks, such as the House Party Cocktail, which are perfect for this time of year.
We also focused on the young, dynamic team that are steering this venue forward, showcasing the personalities that have created a fun atmosphere, delicious small sharing plates and banging cocktails.